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See Coast offense: Chip Kelly bristles at labeling his offense

See Coast offense: Chip Kelly bristles at labeling his offense
Washington Redskins inside linebacker Perry Riley pushes Philadelphia Eagles running back LeSean McCoy out of bounds during the second half in Philadelphia, Sunday, Nov. 17, 2013. (AP Photo/Michael Perez)
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PHILADELPHIA (AP) — For those looking to label the Philadelphia Eagles' offense, Chip Kelly has a suggestion.

"We run the See Coast offense," Kelly joked. "If we see something and we like it and we think it fits, we're going to run it. Let's run with that and we'll go from there."

Since Kelly's arrival from Oregon, people have mislabeled what the Eagles do on offense. Kelly finally clarified, saying the Eagles don't run a zone-read offense or a read-option offense.

"I don't think it's an offense. I think it's a play," Kelly said. "We don't run read-option if you want to get really technical. We run a zone-read play every once in a while."

There's a difference between the zone-read and read-option, though both are often confused. Depending on the call, the quarterback has different responsibilities and ways to execute either play.

"Zone-read is just one guy. You read the defensive end or whomever and keep it," Kelly said. "If you're running read-option, you're pulling off of him and then you have a pitch back (option) and then you pitch back the ball."

It's become clear Kelly doesn't like labels.

"It's like saying our offense is a power offense because we run the power play; or the old Green Bay Packers, their offense was the Green Bay sweep offense, and it isn't," he said. "Everybody's got a bunch of plays they run offensively, whether everybody's got a quick game, everybody's got screens, everybody's got drop-back, everybody's got out-of-pocket, power, counter, inside zone. I never looked at it as an offense."

The Eagles run an up-tempo pace, rarely use a huddle and don't slow things down unless they're working on running out the clock to protect a lead. What they're doing is working. They have the NFL's fourth-ranked offense, are first in rushing and ninth in passing.

But the Eagles (6-5) will have a tough test Sunday against Arizona (7-4). The Cardinals have the league's eighth-ranked defense and are second best against the run.

Cardinals coach Bruce Arians isn't a big fan of the read-option offense, which led reporters to ask Kelly questions about it this week.

"It's a great college offense, when you put a great athlete back there," Arians said. "But when you're facing great athletes with the speed that's in the NFL and they're chasing these guys, unless you're superhuman, you're going to get hurt sooner or later. Or not hurt, but beat up and bruised up. You don't want your quarterback feeling bruised up when he's trying to throw and be accurate."

Kelly doesn't care about outside opinions whether they come from well-respected veteran coaches, media, analysts, fans or anyone.

"I don't really think about what other coaches that have been around, whether they have been around for one year or 10 years, what they think," Kelly said. "Our staff puts together a plan that we think is going to be successful that week and that's all we concern ourselves with."

Pressed further, Kelly didn't hold back.

"I don't care what other people think," he said. "It doesn't bother me. For me to think about what someone else thinks is counter to anything I've ever believed in my life. If I believe what other people think, then that means I value their opinion more than I value my own.

"Quarterbacks get hurt in practice, quarterbacks get hurt running out of bounds and quarterbacks get hurt when the blitz hits them and they don't recognize it. I don't look at it that way and I've never looked at it that way."

NOTES: Eagles S Earl Wolff will miss his second straight game because of a knee injury, but LB Mychal Kendricks and CB Bradley Fletcher are probable after not playing the last game. ... LB Jake Knott, a special-teams specialist, also is probable after missing the last four games with a hamstring injury. ... QB Michael Vick practiced all week and is set to return as the backup after missing five of the last six games with a hamstring injury.
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