NASCAR races after Latino market with TV series

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NASCARs Novela Auto Racing
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NASCARs Novela Auto Racing
In this Sunday, March 24, 2013, photo, Mexican actress Kate Del Castillo, who produces and stars in a new TV series aimed at the Latino market, poses at Auto Club Speedway, where the NASCAR Sprint Cup auto race auto race was held in Fontana, Calif. Del Castillo plays Ela Rivella, a sexy, headstrong race car driver in the glamorous, high-stakes world of cutthroat competition and danger, in a novela that is co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race. (AP Photo/Reed Saxon)