NASCAR races after Latino market with TV series

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NASCAR Daytona 500 Auto Racing
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NASCAR Daytona 500 Auto Racing
Former NFL player Ray Lewis, second from right, waves the green flag as Danica Patrick (10) and Jeff Gordon (24) lead the pack of racers at the start of the NASCAR Daytona 500 Sprint Cup Series auto race at Daytona International Speedway in Daytona Beach, Fla., Sunday, Feb. 24, 2013.(AP Photo/Phelan M. Ebenhack)