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Technology

Twitter, NFL reach deal to show football videos

Twitter, NFL reach deal to show football videos
Seattle Seahawks quarterback Russell Wilson runs out of the tunnel as fire effects go off to take the field for the Seahawks' home opener NFL football game against the San Francisco 49ers, Sunday, Sept. 15, 2013, in Seattle. (AP Photo/John Froschauer)
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NEW YORK (AP) — The National Football League struck a deal to show game highlights and other video content on Twitter ahead of the short messaging service's initial public offering of stock.

The deal is part of Twitter's "Amplify" program, which lets TV broadcasters show ad-supported video clips in users' Twitter feeds.

The NFL and Twitter say the deal will let football fans interact with NFL video content created specifically for Twitter — on computers, tablets or mobile devices. The league says content will include highlights from in-game highlights from NFL Network's Thursday Night Football and clips from other regular season and postseason games.

There will also be news, analysis fantasy football advice and other content.

The NFL says this is the first time it has partnered with a social media company.
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