Sony takes aim at Microsoft with PlayStation 4

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Games E3 Sony
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Games E3 Sony
Jack Tretton, president and CEO of Sony Computer Entertainment of America, addresses the media at the Sony PlayStation E3 media briefing in Los Angeles, Monday, June 10, 2013. Sony is giving gamers their first look at the PlayStation 4 and it's a rectangular black box, just like all the previous PlayStations. (AP Photo/Jae C. Hong)