For South Korean men, makeup a foundation for success

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South Korea Flower Men
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South Korea Flower Men
In this Thursday, Sept. 13, 2012 photo, a man walks by an advertisement featuring Jang Keun-suk, a South Korean celebrity often given the title "flower man" by news media in Seoul, South Korea. The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, "appearance is power." (AP Photo/Hye Soo Nah)