Ideas factory: Bolthouse Farms opens Innovation Center

Ideas factory: Bolthouse Farms opens Innovation Center
BAKERSFIELD, Calif. (KBAK/KBFX) — Bolthouse Farms unveiled its Innovation Center on Wednesday at its Bakersfield headquarters. The facility is designed to accelerate new product development and enhance current Bolthouse Farms offerings, company officials say.

The Innovation Center will integrate marketing and research to create new products intended to help consumers make healthy food choices, according to the company.

The $5 million, 17,900-sqaure-foot Innovation Center houses several test kitchens and has 40 employees.