Not everyone happy that sex sells at fast-food joint

Not everyone happy that sex sells at fast-food joint
BAKERSFIELD, Calif. (KBAK/KBFX) — A Carl's Jr. restaurant that used two "street team girls" to draw attention on opening day got more than it bargained for.

The young women were dressed in matching outfits comprised of a short black skirt and low cut midriff baring top. Joining them was someone dressed as the Carl's Jr. Star. One woman was standing outside the restaurant on the corner of Gosford near Harris Road. Another woman was inside the restaurant meeting and talking with customers.

But customer Nancy Christensen was not amused. She was driving by and said she was appalled when she saw the woman on the corner, at first thinking she just might be crossing the street. Christensen said she then saw the Carl's Jr. Star logo and turned around to find out what was going on.

Christensen said she talked to the manager and was told it was part of a promotional campaign on opening day.

The mother of two children expressed concern over what she said was a wrong message being sent by a family restaurant, using sex to sell food.

A prepared statement from Beth Mansfield of the Carl's Jr. marketing department read: "Carl's Jr. adopts a creative approach to our marketing campaigns and advertising. It is intended to communicate the core message of our premium-quality food to our target audience of young hungry guys. We do not aim to exclude or offend any other groups with our efforts, but merely to appeal and amuse a very specific audience."

Carl's Jr. officials said they welcome customer comments and concerns online.