Man hopes slogan will lead to water conservation

Man hopes slogan will lead to water conservation »Play Video

BAKERSFIELD, Calif. (KBAK/KBFX) - Bakersfield resident Louis Medina has come up with an idea to raise awareness of water being wasted in town.

“I go to the gym a lot, and I see a lot of people who use the sinks, and the first thing that they do when they get to the sink is they turn on the faucet, and they may not start their grooming right away, they may not start their shaving,” said Medina. “All that time the water is running.”

He said this has become a problem, because people are not respecting the fact that California is in a drought.

“We just waste it like it's never going to go away,” said Medina.

He presented his idea, which is a slogan called “mind the tap,” to the Bakersfield City Council at a recent meeting.

“I prepared like a, you know, two to three minute presentation for the City Council, saying, you know, could we come up with a slogan and publicize it and do like a PSA campaign?” Medina explained.

“'Mind the tap' is just a conscientious use of water at the faucet, at the sink.  We all use the sink, our water conservation could start by us using the water that comes from the sink better, you know, in a more efficient way, so we don't waste it,” he said.

He said after presenting his idea, the next day he got a call from Mayor Harvey Hall.

“I was very pleased to receive a phone call from Mayor Hall the following day saying that they're looking into it, and it sounds like they might run with it,” said Medina.

He hopes the catchy slogan will be printed on stickers and posted in public restrooms to remind people to be mindful of how they use tap water.