Market Watch with Rob Finnerty

Market Watch with Rob Finnerty »Play Video

BMW is stepping into a new area of the auto industry with its first all-new electric car. At its official introduction on Monday in New York, London and Beijing, BMW promised that the i3 would be, despite its new architecture and batteries-only powertrain, like every other “ultimate driving machine” in terms of driving quality.

With a starting price of $42,275, which includes a $925 destination charge but doesn’t factor in federal or state electric vehicle incentives, the i3 is scheduled to hit dealership showrooms in North America in 2014.

Despite its confidence in its product, BMW is making efforts to calm the jitters of potential buyers who are still wary of relatively new and unfamiliar electric-car technology. Naturally, one of the more prominent concerns people have about E.V.’s is how far they will go before the batteries die. In an effort to assuage range anxiety, BMW will offer a navigation system designed to help drivers find nearby charging stations and roadside assistance for customers whose cars run out of juice mid-journey