Stories from the Superdome: Kicking off NFL Super Bowl XLVII

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Coca-Cola-Super Bowl marketing
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Coca-Cola-Super Bowl marketing

While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage.

The stakes are high, with 30-second spots going for as much as $4 million this year. And more than more than 111 million viewers are expected to tune in.