Impact of Ice Bucket Challenge questioned

Impact of Ice Bucket Challenge questioned

The Ice Bucket Challenge has swept the nation, bringing awareness to a debilitating and deadly disease.

ALS, also known as Lou Gehrig's disease, has been the beneficiary of the Ice Bucket Challenge, where people are challenged to douse themselves with buckets of ice water or donate money to ALS charities.

According to Time Magazine, since the end of July, $2.3 million has been raised for ALS charities. But a Time writer recently challenged whether or not the Ice Bucket Challenge was doing what it was set out to do - raise awareness for ALS.

Jacob Davidson wrote: "Ice Bucket defenders would argue this is all just meant to 'raise awareness' meaning those who participate are still doing good without donating. ALS needs all the awareness it can get, but somehow I doubt many learned a whole lot from contextless tweets of wet celebs smiling and laughing. But at the same time, I can’t help but feel this challenge could have done so much more good if it were structured differently.

"Maybe people could dump ice water on friends who haven’t donated as (a) goofy way of encouraging others to give, or dump water on themselves before promising to donate. Maybe helping ALS could at least have been presented as something other than a consolation prize."

Ultimately Davidson said he believes the Ice Bucket Challenge has done good, but hopes future awareness-raising stunts do more to help their causes.